Ux Psychologist and ethical interaction design consultant, with more than 20 years of experience in the design industry. I combine psychological insights with good design practices and a solid ethical framework to create inclusive user experiences that will persuade without manipulation or dirty tricks.

I strongly believe that ethical design can change the world for the better. I am a member of the Ethical Design Network and occasionally write in its blog.

I am also a senior educator, teaching interactive design, UX, front-end and graphic design and more at different secondary institutions.

I am available for consulting, speaking, and private training.

I have a background that includes a degree in graphic design, a master’s in Media Psychology, certificates in Behavioral Design and Ethical Data Science, along with years of design and web development.